# Privacy Policy URL: https://shmello.com/privacy Last updated: September 28, 2026 > How Shmello collects, uses, retains, and protects the information you and your customers share with us. ## 1. Information We Collect We collect the following types of information: - **Personal Information:** Name, email address, phone number, and company information. Payment details for billing purposes. - **Account and Usage Information:** Account login credentials and preferences. Usage data, including interactions with our platform and features. - **Communications:** Call recordings and text message data processed through our platform. ## 2. How We Use Your Information We use your information to: - Provide and improve our services. - Process transactions and send billing information. - Communicate with you about updates, promotions, and support. - Analyze usage to enhance platform functionality. ## 3. Data Retention - General account data is retained for 90 days after account cancellation. - Call recording data is retained for 6 months before being permanently deleted. ## 4. Sharing Your Information We do not sell or share your personal data with third parties except: - To integrate with a point-of-sale software partner, where we process text messages on their behalf. We only share text usage statistics, not customer data. - To comply with legal obligations or enforce our terms and conditions. ## 5. International Operations We operate in the United States, Canada, and Mexico. By using our services, you consent to your data being processed in these regions, which may have different data protection laws. ## 6. Cookies and Tracking We use cookies and similar technologies to: - Enhance your user experience. - Analyze platform performance and usage. You can manage your cookie preferences in your browser settings. ## 7. Data Security We implement robust security measures to protect your information, including encryption and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. ## 8. Your Rights Depending on your location, you may have the right to: - Access, correct, or delete your personal data. - Restrict or object to certain processing activities. - Withdraw consent at any time, where processing is based on consent. To exercise your rights, contact us using the details in the Contact section below. ## 9. Changes to This Policy We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. ## 10. California Privacy Rights This section is addressed to California residents only and provides more information about your rights under the California Consumer Privacy Act, or "CCPA" (California Civil Code Section 1798.100 et seq.), as amended. Subject to certain exceptions, the CCPA grants California residents the right to: - Be notified about the collection, use, disclosure, sale, or sharing of their Personal Information. - Request access to, deletion of, or correction of their Personal Information. - Request to opt out of the "sale" or "sharing" of Personal Information (where such information is sold or shared). - Limit the use or disclosure of Sensitive Personal Information (as defined under the CCPA). - Not be discriminated against for exercising any of these rights. > **Shmello does not sell your Personal Information.** If you wish to opt out of Shmello using your Personal Information for cross-contextual targeted advertising ("sharing" under the CCPA), or to request access, correction, or deletion of your Personal Information, use the details in the Contact section below. If you request deletion of your Personal Information, please note we may still need to retain certain information for recordkeeping purposes, to complete transactions you began prior to the request, to comply with applicable law, or for other purposes permitted by the CCPA. If you submit a request to exercise rights under the CCPA, we will ask you to provide information to verify your identity, based on your prior interactions with us and the sensitivity of the Personal Information at issue. If we deny your request, we will explain why. | Personal Information Category | Retention Period | Business Purpose | Collected | Disclosed | Sold | | --- | --- | --- | --- | --- | --- | | Identifiers (name, address, IP address, email, etc.) | See Section 3, "Data Retention" | Functionality, customer support, business operations, communication, advertising and marketing, statistical purposes | Yes | Yes | No | | Personal information under Civil Code §1798.80(e) (signature, SSN, financial/insurance information, etc.) | N/A | N/A | No | No | No | | Protected classification characteristics (gender, religion, sexual orientation, disability, etc.) | N/A | N/A | No | No | No | | Commercial information (products/services purchased or considered, purchasing histories, etc.) | See Section 3, "Data Retention" | Development, customer support, business operations, communication, advertising and marketing, statistical purposes | Yes | No | No | | Biometric information | N/A | N/A | No | No | No | | Internet or other network activity (website/app/ad interaction, etc.) | See Section 3, "Data Retention" | Functionality, business operations, statistical purposes | Yes | Yes | No | | Geolocation data | N/A | N/A | No | No | No | | Audio, electronic, visual, thermal, or olfactory information | N/A | N/A | No | No | No | | Professional or employment-related information | N/A | N/A | No | No | No | | Education information | N/A | N/A | No | No | No | | Inferences (analytics, preferences, etc.) | See Section 3, "Data Retention" | Functionality, business operations, statistical purposes | Yes | Yes | No | ## Contact Us **Trimble Digital LLC**, doing business as Shmello 3571 Far West Blvd #3389, Austin, TX 78731, United States Email: [support@shmello.com](mailto:support@shmello.com) ## Shmello Texting software that invites your customers onto a list you own and brings them back. - **Shmello:** [How it works](https://shmello.com/#how), [Features](https://shmello.com/#features), [Works with Shmo Card](https://shmello.com/#shmo-card), [Pricing](https://shmello.com/#pricing), [FAQ](https://shmello.com/#faq), [Start my 7-day free trial](https://pawnleads.co/buy) - **Company:** [Log in](https://app.shmello.com), [Book a demo](https://shmello.com/#demo), [Terms](https://shmello.com/terms), [Privacy](https://shmello.com/privacy) - **The Shmo family:** [Shmo Card](https://www.shmocard.com) - **Partners:** [Pawn Leads](https://pawnleads.com), [Coffee Leads](https://coffeeleads.com), [Lawn Leads](https://lawnleads.com) © 2026 Shmello™. A Trimble Digital company. Trimble Digital LLC, 3571 Far West Blvd #3389, Austin, TX 78731