# Shmello | Texting software that brings customers back URL: https://shmello.com/ > Bring customers back again and again, without paying for another ad. For local businesses that live on repeat customers. Shmello is texting software that invites your customers onto a list you own, so the next visit costs a text. Try it free for 7 days. - [Start my 7-day free trial](https://pawnleads.co/buy) - [Book a demo](https://shmello.com/#demo) - [Log in](https://app.shmello.com) Used by 300+ businesses · No long-term contract · 30-day money-back guarantee **Some of the 300+ businesses on Shmello:** Sterling & Knight Jewelry & Pawn; Beach Luxury Goods; Executive Coins; El Cajon Jewelry & Loan; Big Dog Pawn & Jewelry; KK's Loans, Music & Jewelry; Barry's Pawn & Jewelry; USA Pawn; Axel's Pawn; Loyalty Pawn; Garden City Pawn; Oxford Pawn Shop; R&J Pawn Shop; Lincoln Pawn Shop; All American Pawn; Double Eagle Pawn; Granters Pawn Shop; Sunbelt Pawn; Bears Trading Post; Cash Connection; Pawn Central. ## All roads lead to your list. Customers find you three ways. Only one of them is yours to keep. - **Traffic you pay for:** Billboards, Facebook ads and Google ads. They bring people in while you pay. When the money stops, so do they. - **Traffic you control:** Your Facebook page, your Instagram and your Google Business Profile. You run them, but the platform makes the rules. Yours until it gets taken down. - **Traffic you own:** Your text list and your email list. They belong to you, and one message reaches everyone on them. ### Shmello is the gooey middle. Point your ads, your pages and your team's tap cards at a Shmello sign-up. Customers join your VIP list, your deals list or a giveaway. Once they're on your list, bringing them back costs a text. ## How it works 1. **Try it free for 7 days.** Sign up, and we help you set up your texting, your review asks and your first lists. 2. **Customers join your list.** They sign up at the counter, from your ads and pages, or with a tap on a team member's card. Every review ask invites them too. 3. **Text them back in.** Send a deal, a VIP perk or a reminder when you want more business. Replies land in one inbox. Every customer you meet from here on can be one text away. [Start my 7-day free trial](https://pawnleads.co/buy) ## The six reasons owners sign up Most owners come for one of these. Every account gets all six. ### 1. Two-way texting **Text with customers from one shared inbox.** Texts, calls, emails and Facebook or Instagram messages land in one inbox your whole team shares. Reply from the counter or your phone. - Texts go out from one business number, not your staff's cell phones. - Hand a conversation to the right person, and the history goes with it. - When someone leaves, the conversations stay with your business. ### 2. Google reviews **Ask every customer for a Google review in seconds.** Type the customer's number, pick your name and tap send. Your Google review link lands on their phone before they leave. - Every ask is counted by the name of the team member who sent it. - 4 and 5 star reviews get a reply written by AI, in your voice. - 3 stars or under skip the robot. Shmello texts a manager, so a real person replies. Every review posts to Google. Nothing is filtered. > "141 Google review links sent in 30 days... 70 new reviews" > > Scott Nell, Big Dog Pawn and Jewelry, West Jordan, Utah ### 3. VIP list and program **Give regulars a reason to join, and a reason to come back.** Trade a small perk for a sign-up at the counter, online or with a card tap. Then text your VIPs a new perk each month. - Every perk you give away grows your list. - VIPs show the text at the counter to get the perk. - Customers opt in, and anyone can reply STOP to leave. ### 4. Deals and marketing lists **Send the right deal to the right people.** Sort customers by what they like, then text each list only when their thing comes in. When you speak to everybody, you speak to nobody. - Make a list for each crowd: gold buyers, latte regulars, spring cleanup customers. - People join from your ads, your website, a giveaway or a card tap. - Send each list a text or an email. ### 5. Phone menus (IVR) **A phone menu that answers the easy questions.** Callers press 1 for your hours, 2 for directions or 3 to reach a person. Your team only picks up the calls that need them. - Send each caller to the right person or department. - Set your own greeting and menu choices. - Missed calls still get a text back. Coming soon: phone menu upgrades. ### 6. Call recording **Every call recorded, so you can hear what happened.** Hear how your team handles calls, settle "he said, she said" disputes and coach with real examples. - Callers hear a short notice that the call is recorded. - Each recording saves to that customer's conversation. - Recordings are kept for 6 months. Coming soon: call recording and call grading upgrades. ## Works with Shmo Card **One tap, and they're on your list.** Shmo Cards are tap cards and name badges your team carries. A customer taps a team member's card with their phone and joins your VIP list, your deals list or a giveaway. - Every sign-up is tracked by the team member whose card was tapped. - The same cards work with Shmo Card's Google review tools. - No app to download. Most phones just tap. Coming soon: deeper Shmo Card sync. Shmo Cards are sold separately. ## Everything else in the box The six above are why owners sign up. All of this comes with it. - **Missed-call text back:** Miss a call and the caller gets a text right away. - **AI review replies:** 4 and 5 star reviews get a reply in your voice. - **Mobile app:** Run your inbox and your reviews from your phone. - **Team chat:** Message your team inside the mobile app. - **Facebook and Instagram messages:** They land in the same inbox as your texts. - **Email:** Send emails to your lists, right next to your texts. - **Sign-up pages:** Unlimited pages that turn your ads into sign-ups. - **AI website builder:** Describe your site in plain words and it builds it. Hosting included. - **Booking calendars:** Customers book a time online, and follow-up texts go out on their own. - **Automations:** Welcome texts, reminders and win-back texts that send themselves. - **Giveaways:** A giveaway page collects entries, then texts invite the entrants in. - **Forms and surveys:** Add sign-up forms and quick surveys to any page. - **Customer records:** Every customer's texts, calls and notes in one place. - **Free updates:** New features show up in your account at no extra cost. ### Coming soon - Phone menu (IVR) upgrades - Call recording and call grading upgrades - Deeper Shmo Card sync ## What owners say about it Shmello grew up in pawn and jewelry shops, so that's where most of our proof comes from. ### Scott Nell, Big Dog Pawn and Jewelry, West Jordan, Utah **70 new reviews.** 141 Google review links sent in 30 days. > "141 Google review links sent in 30 days... 70 new reviews" ### Michael Schube On his shop's Google reviews: > "We Hit 401 Five-star reviews this weekend" ### Carli Karlson, Axel's Pawn On sending past-due notices by text: > "the text option is the cheapest I found" ### Edward Best, Owner, Discount Jewelry and Loan On asking for Google reviews: > "start asking EVERY SINGLE CUSTOMER" And in another post: > "legit the best thing to come to our industry" From the owners' own Facebook posts. Their numbers, not a promise. ## Who it's for Any local business that does better when customers come back. - **Pawn shops:** Text your deals list when the good stuff hits the case, and ask every customer for a review. - **Jewelry and gold buyers:** Tell your gold sellers and jewelry lovers first when new pieces come in. - **Coffee shops:** Give your regulars a reason to come in on a slow afternoon. - **Lawn care:** Remind last year's customers in spring, and text back every quote request you miss. - **Retail shops:** Tell your best customers about new arrivals and sales before anyone else. - **Local service businesses:** Text back every caller you miss, ask every customer for a review and remind people when it's time to book again. ## Pricing **One plan with every feature.** No quote, no sales call. Start with 7 days free, then pay monthly or yearly. - **Monthly:** $197/mo per location. Billed monthly after your 7-day free trial. - **Annual (Two months free):** $1,970/yr per location. Save $394 a year. Ask for yearly billing on your setup call. [Start my 7-day free trial](https://pawnleads.co/buy) ### Every plan includes - Two-way texting and one shared inbox - Google review asks and AI review replies - VIP lists, deals lists and marketing lists - Phone menus (IVR) and call recording - Missed-call text back - Email and sign-up pages for your ads - AI website builder with hosting - Booking calendars, automations, giveaways, forms and surveys - Desktop and mobile app - A one-on-one setup call - Free updates as new features ship 7-day free trial · 30-day money-back guarantee · Texts and calls billed at cost · No long-term contract Prices in US dollars. Usage (texts, calls, email sends and AI features) is billed on top of your plan at the rates in our Terms. To cancel, give us 30 days' written notice. ## Common questions ### Is there a contract? No long-term contract. You pay monthly, or yearly if you pick the annual plan. If you ever want to cancel, send us written notice 30 days ahead, as our Terms explain. ### What does it cost for more than one location? Each location is $197 a month, or $1,970 a year. Two locations on the monthly plan come to $394 a month, plus texts and calls. ### What do texts and calls cost? Texts and calls are billed at cost, on top of your plan. A standard text (up to 160 characters) runs about 4 cents. AI features (like AI review replies and the AI website builder) and email sends are billed per use too. Every rate is listed in our Terms. ### How does the free trial work? Do I need a card? Yes, checkout asks for a card. Your first 7 days are free, and billing starts when the trial ends. If Shmello isn't a fit, our 30-day money-back guarantee has you covered. ### Can I switch from Podium or Birdeye? Yes. Shmello covers two-way texting, Google review asks and your business calls, and adds VIP and deals lists that bring customers back. Our price is right on this page, no quote needed. We help you set up on a one-on-one call. ### Do I have to change my point of sale? No. Keep your point of sale. Shmello works next to it and handles your marketing texts, review asks and calls. Because your promos come from Shmello, a STOP on a promo text doesn't stop the reminders your point of sale sends. ### If I leave, do I keep my customer list? Yes. Your customers belong to you. You can download your customer lists as a spreadsheet file (CSV) any time, including before you go. ### Will someone help me set it up? Yes. Every account starts with a one-on-one setup call to get your texting, review asks and lists running. After that, our support team is here during business hours. You won't need a developer or an IT person. ### Is there a mobile app? Yes. Answer texts, see calls and reviews, and chat with your team from your phone, at the counter, in the truck or at home. ### Can someone run my email marketing for me? Yes. The Email Marketing Machine is done-for-you email that runs on your Shmello account, so the list stays yours. A partner agency writes it, sends it and keeps your list sorted. The partners are Pawn Leads, Coffee Leads and Lawn Leads. In another line of work? Pick the one you like best. [Ask about it when you book a demo.](https://shmello.com/#demo) ## Rather see it first? Book a demo. Jeff Trimble, Shmello's founder, worked a pawn counter for six months. He still takes the demo calls himself. [Book a demo](https://shmello.com/#demo) ## Your customers already like you. Give them a reason to come back. Try Shmello free for 7 days. No long-term contract, and a 30-day money-back guarantee. [Start my 7-day free trial](https://pawnleads.co/buy) ## Shmello Texting software that invites your customers onto a list you own and brings them back. - **Shmello:** [How it works](https://shmello.com/#how), [Features](https://shmello.com/#features), [Works with Shmo Card](https://shmello.com/#shmo-card), [Pricing](https://shmello.com/#pricing), [FAQ](https://shmello.com/#faq), [Start my 7-day free trial](https://pawnleads.co/buy) - **Company:** [Log in](https://app.shmello.com), [Book a demo](https://shmello.com/#demo), [Terms](https://shmello.com/terms), [Privacy](https://shmello.com/privacy) - **The Shmo family:** [Shmo Card](https://www.shmocard.com) - **Partners:** [Pawn Leads](https://pawnleads.com), [Coffee Leads](https://coffeeleads.com), [Lawn Leads](https://lawnleads.com) © 2026 Shmello™. A Trimble Digital company. Trimble Digital LLC, 3571 Far West Blvd #3389, Austin, TX 78731